Monday, February 19, 2018

Mission Statement and Our Team

Mission Statement

We are a website/online magazine whose mission is to provide relevant information about equipment, instruction, people, health and fitness, tournaments and travel, all targeted to senior golfers of various skill levels.
Please keep in mind that the minimum senior age for men and women can vary between 45 and 55, depending on gender and tournament preference.
We believe:
  • that many can play their best golf after achieving senior status.
  • that experience and knowledge lead to a greater appreciation of the game as time passes.
  • that our audience is vastly underrepresented and largely unheard among golf writers and broadcasters. We will be an advocate for older golfers and provide a forum for readers who want to express their opinions.
  • that no matter your ability or experience, we can provide information and resources to help you achieve your golf goals and dreams.
  • if it’s not fun, it’s a waste of precious time.

Our Team

Jim Achenbach          Founder/Editor

Jim Achenbach was a featured writer at Golfweek magazine for nearly four decades. He retired as a senior writer at the end of 2015. After undergraduate and graduate studies at the University of Iowa, where he attended the Iowa Writers’ Workshop, Achenbach spent a handful of years as a newspaper reporter before joining Golfweek. In 1980 he captured the Golf Writers Association of America individual championship (even par, Dunes Club, Myrtle Beach, S.C.). A winner of six first-place awards in the annual GWAA writing competition, Achenbach continues to indulge his love of golf with

Byron Huff          Senior Writer/Website Administrator

Byron Huff is a career golf writer and golf artist. His work has appeared in all the major golf publications in the U.S. He is the author of Be the Target: How to Let Go and Play the Game of Golf. In 1986, he became the first artist ever commissioned by the USGA to design the official poster for the U.S. Open, and he was chosen again in 1997. In addition, he has created artwork for events on the PGA Tour, Champions Tour, LPGA Tour, NBC, the National Golf Foundation and many others. Since the age of 13, Byron has played in local, regional and state championships, competed on his alma mater Cornell University’s golf team, and today he continues to compete regularly as a senior golfer. He is a Hogan aficionado, a golf historian, and a golf internet copywriter, marketer, webmaster, and website designer.

Sally J. Sportsman          Associate Editor

Sally J. Sportsman, an award-winning golf writer, is also a golf media and public-relations executive. She holds an undergraduate degree from the University of Missouri-Columbia and a graduate degree from the University of Missouri-Kansas City. She has served as communications coordinator of the Golf Coaches Association of America and as executive director of the Junior Golf Foundation of Greater Kansas City. Books she has edited include Green Glory – A Visual Tribute to the Courses of the Majors – Golf’s Renowned Venues, by M.E. Mortensen, and How to Sound Like You Know What You’re Saying, by Garrett Gardner.

Bruce Stephen          Founder/Publisher

Bruce Stephen is a golf writer who has been published in nearly every major golf publication in the U.S., and has had a long career in sports management. A graduate of the University of Pittsburgh, Bruce founded the First Tee of Pittsburgh, and spent nine years as its Executive Director. As a player, he has won fourteen club championships, three state championships and six Golf Writers Association of America championships, and has held three course records.